Business Management

Mind your own business

January 9, 2020 by Emily Journey Leave a Comment

Whether or not you can afford my services is none of my business. Your wallet, your budget, has no impact on my pricing. Oh, I can hear it now, “But, my customer isn’t willing to pay that much!”

So get new customers.

Sounds heartless. I understand why this concept is difficult for so many business owners to get. It comes down to fear. Fear of never getting another paying customer again. Fear of all of your existing clients abandoning you and not liking you. Fear of having to go back to that full-time job you just quit.

I get it.

Here are the changes I made in order to start minding my own business with confidence: [Read more…] about Mind your own business

Manage your time like a psychopath

December 17, 2019 by Emily Journey 2 Comments

Bookshelf of bad words — I took this photo at Barnes & Noble yesterday. Bookstore staff curated collection.

I was planning to write about the importance of outsourcing and delegating tasks for successful time management. But, I got bored.

I was thinking, “You can read about this stuff anywhere.”

But it did get me thinking about how time management used to be difficult for me. I struggled to follow through on commitments related to my business growth. I just kept running out of time.

I used to work with a business coach. Each week, we would have our coaching call and I would proceed not to do all of the things I said were important for me to do for my business.

I would blame circumstances and people beyond my control.

She eventually fired me.

Yes, my coach, whom I was paying, fired me. [Read more…] about Manage your time like a psychopath

Avoiding lousy clients

December 10, 2019 by Emily Journey 2 Comments

A former client did a chargeback on my company this week. I cannot stand looking at his website and seeing the work we did for him. Right there for all to see! Still, he claims we did nothing.

I’m tempted to whine about him and blather on about how unjust the chargeback process is for small businesses.

But, I won’t.

Instead, I want to talk about how I could have avoided taking on this client in the first place.

In the 9 years I’ve been delivering my services, I’ve had very few lousy clients. But, when I do get a lousy client, they wreak serious havoc. Not only have they robbed me of my profit, they have stolen my peace of mind and messed with my sanity.

In 9 years, I’ve figured out one essential element to barring the door and keeping out these potential energy drainers. [Read more…] about Avoiding lousy clients

How to become a website developer in 29 easy steps

December 3, 2019 by Emily Journey 4 Comments

I started developing websites for money in 2012 when I was unemployed and 42 years old.

Behind me was my experience as a social worker, retail shop owner, textbook salesperson, and vending machine sales manager. I had recently recovered from a series of three back surgeries in three years. I needed to take frequent breaks from sitting or standing and most companies don’t take lying down on the job too well.

I couldn’t go back to full-time work.

Years of struggle with physical pain also affected how I thought about work.

Life suddenly felt very short and my time without pain felt precious. I decided to do work I really wanted to do; work that would give me what I needed to take care of myself.

I wanted to become a website developer.

Eight years later, I’ve identified four skills you need to have in order to become a great website developer:

Communication skills
Sales skills
Project management skills
Website development skills

When I started, I only had two of these skills. Communication and sales.

I did not have much going on regarding website development skills.

My first WordPress website was for my own experimentation. I had this vision that people would flock to my website to read my local business reviews. They didn’t. Here it is:

My first website — April 2011. All I had to do was upload photos. The design was already in place.

My first WordPress website for a real business was for a friend. I did it for free using the Hoon theme from Press 75. Take a look at it here:

I started telling people I was a website developer and hoped they would believe me.

It totally worked!

That’s when I really started to learn WordPress. I knew enough about WordPress to make a free website but getting paid by a customer who had expectations and their own vision…that was psyching me out.

My first paid website job was for $750. I had to Google “how to make a website proposal” which is how I found Bidsketch. I was so nervous that they would say no to my proposal! But, they said yes.

It was by far the most difficult website I’ve ever built. Here it is:

First wordpress website for pay — My first website for money. An adoptee rights nonprofit.

It was over 450 pages! My eyes hurt just thinking about the energy I put into that website. 🙂

I did lots of Googling and spent hours watching YouTube tutorials. I would get halfway into most videos before realizing they didn’t apply to my situation.

Not knowing what I was doing was stressful. My internal freak out machine was shouting, “Your customer is counting on you!” and “You’re going to have to give their money back!” and I had already spent their $450 deposit.

Get this… I didn’t even know how to make their website go live once I had completed the development. I had to hire someone to do this final step for me. Thank you Brad Dalton!

A lot of people think you have to know how to code in order to build websites. But, I didn’t know a lick of code when I started my first paid website project and I didn’t know any code when I finished it.

Instead of learning code or boning up on graphic design skills, I stuck to building one skill: creating WordPress websites. That allowed me to get better, faster, because I wasn’t wasting time trying to learn a bunch of different skills.

That’s why I gained two things from my first paid website project: confidence and practice.

My customers loved their new website.

I took my impressive new portfolio of exactly three websites and joined a networking group. I built a few more websites, learning project management and WordPress along the way.

Today, I own a website consulting agency with six people on my team and comfortable office space. Website development is now just a small part of the work we do for our clients. I’m no longer part of a networking group because people contact us everyday to ask about our services.

How did I go from struggling to building my first basic websites at my kitchen table to the place I am today?

The same way I went from knowing nothing about website development to being an in-demand website developer.

I didn’t wait until I knew everything to get started. I didn’t wait until I felt confident before risking failure.

I didn’t wait.

The only two things I really had going for me were my communication skills and my sales skills.

If I had waited until I knew everything I needed to know or felt confident enough, then I would never have started down the path which led me to where I am today.

I am still learning.

If you are thinking about breaking into website development, then stick around. Leave a comment below. I write about my own experience with becoming a website professional and growing my business.

Subscribe here to get notified of my newest articles.

When I was just getting started, I wish there had been a guide to help me along my journey. A list of the 20 Best Practices for Website Developers would have been very helpful.

Mentioned Resources

Press 75
Brad Dalton
Bidsketch
My former networking group

Best practices for website developers

December 1, 2019 by Emily Journey Leave a Comment

I became a website developer in 2012 when I was unemployed and 42 years old. Since then, I have been helping people and companies with their website problems. Along the way, I have made a few mistakes and learned some valuable lessons. Here is my list of best practices for website developers.

20 best practices for website developers.

1. Tell the truth.

If you don’t know how to do something, then say so. It’s really okay to not know everything. Honesty pays off in many ways. Customer loyalty is one of them.

2. Be transparent.

If you are outsourcing some or all of your project, then talk about it in your proposal.

3. Outsource some of your work

You are just not that good at everything. Your client will get a better finished product when you outsource the things you’re not good at. I outsource graphic design, branding, and advertising. I even outsource some things I am good at like copywriting because I can’t deliver copywriting quickly when I’m the one doing the writing.

4. Encourage your clients to own their digital assets.

Domain name. Hosting account. Social profiles. Do not assign yourself ownership of these important properties. Don’t ever be in the position of declining your client access to their own website files because you put them on your own server.

5. Complete projects.

Be prepared to provide a full refund if you can’t complete a project. Or, pay out of your own pocket to make sure somebody gets the work done. I’ve done both.

6. Part ways with dignity.

Make it easy to break up with you. Why would you want to hold a client and their digital property hostage? My parting words are always, “Thank you for trusting us with your business” and “We will be here if you need us in the future.”

7. Get paid faster.

Who said 50% deposit and 50% upon completion was a good idea? Not me. Instead, get a 1/3rd deposit, 1/3rd at 30 days, and the remaining 1/3rd upon project completion. This approach ensures you are paid for 2/3rds of your work fairly quickly and prevents client foot-dragging near the end of the project.

8. If your client wants a duck, then give them a duck.

Don’t force your big (expensive) ideas down your client’s throat. Your client may end up committing with reservations. They will be on high alert for all the reasons why this was a bad idea and you will be thrown under the bus.

9. Make sure they know the duck poops.

Sometimes clients have bad ideas. Help them understand why it’s a bad idea to put a slider with 18 animated slides at the top of their homepage. They will make an informed decision; they might do it anyway, but their choice won’t be a reflection of your work.

10. Pick up after yourself.

Delete the slew of unused/unneeded plugins and themes on the website.

11. Sweat the small stuff.

Take the extra time to do the work correctly. Resize large images before uploading them to the website. Avoid uploading images of 1MB or larger. Details matter.

12. Have someone else test your work before delivering your finished product.

You’ve been staring at the website for so many hours that you can’t see it anymore! Have someone you trust go through it while you watch. Have them click on every link.

13. Speak in ways you can be understood.

Take a minute to remember what it was like to learn website development. You didn’t know all of the terminology. Slow down and simplify your language for the sake of your client. It will pay off in overall better understanding on both sides.

14. Pick up the phone.

Email is not always appropriate. Especially if your client is upset or confused. Even when a client tries to have an important conversation with me via email, I will direct them to schedule a phone call with me.

15. Use instant video to explain and teach.

Instant video tools such as loom are powerful time-savers and effective in helping clients understand you. I use instant videos throughout my workday to efficiently respond to questions from my staff and clients. Answers which used to require lengthy written descriptions and annotated screenshot attachments are now a snap with instant video.

16. Be responsible for your mistakes.

If you messed up something, fix it on your own time. Don’t charge your clients for your mistakes.

17. Research and troubleshooting is a service.

Research and troubleshooting of problems is a normal part of our work. It’s not free. Help your client understand this aspect of our work as a service.

18. Build in a time-limited support period after the project launch.

Prevent the project from never ending. Make it clear how much time is available and what the cost of additional support will be.

19. Have a single point of contact at your client’s business.

Invited to the team meeting to brainstorm about the website? I will show up for this meeting just once. While I’m there, I explain why it’s important for them to have these meetings without me. A single point of contact with decision making authority is more efficient and less expensive.

20. Leave your company name off of the website footer.

Your client’s website is not your billboard–even if they do love you.

This list is pulled from a previously published post: Clowntown, we have a problem.